New Balance: Lace Up For The Cure

New Balance has long been one of my favorite companies when it comes to fitness apparel. From shoes to running tights, to tops and cold weather gear, almost all of my workout gear is New Balance. In fact, I once was asked while running stadiums if I was sponsored by them, because everything I had on was NB. (No, but that wouldn’t be so bad if it were true!)  A local Boston company, besides making great workout gear, New Balance is known for doing a lot of community outreach, and for really getting involved with local organizations. They are, in fact, a big supporter of the group that I workout with on Wednesdays, the November Project.

But now I have even more of a reason to love this awesome company. New Balance has recently launched their Lace Up For The Cure program, a campaign to promote the fight against breast cancer all year round, not just in the month of October. It’s a wonderful program, each day highlighting another survivor, and giving participants the chance to dedicate daily workouts to these survivors, using the hashtag #LaceUp365.

When New Balance reached out to me a couple of weeks ago, it took me about 3.5 seconds to email them back and say that I would love to participate. A company I already love and a very important cause? Count me in.

They were kind enough to send me some of their awesome Komen For The Cure gear, and invited me to take part in some local workouts in order to promote the Lace Up For The Cure program. I ended up choosing a Barry’s Bootcamp workout that will take place next week, and a November Project workout that will be later on in November. Since I’m already with the NP crew every Wednesday anyway, it fits into my routine quite nicely!

NB Lace upThanks New Balance! LOVE the sneakers 🙂 

I’m excited to try out a new workout with Barry’s Bootcamp, and I’m also excited to be a part of such a great campaign.  I’ll be wearing my pink NB gear regularly and tweeting about the campaign with #LaceUp365. You can join in by using the same hashtag, and you can visit New Balance to learn more about the program here, and to read some truly amazing stories from survivors here.

From the New Balance website:

For 25 years, New Balance has partnered with the Susan G. Komen Foundation to support the fight against breast cancer. If a cure is not found, it’s projected 10 million women will die in the next 25. And 300,000 women will be diagnosed in the U.S. this year alone. What if, together, we could show them support every day?

Through #LaceUp365 we all can. Over the next year, we’ll dedicate each day to a breast cancer survivor. You can show them your support by walking, running, swimming or biking on their behalf and sharing your daily workout with the hash tag #LaceUp365. The fight doesn’t stop in October and, together, we can make sure the support lasts all year long.

I’m pretty sure that everyone reading this blog has had some connection to cancer in their lives, whether it be breast cancer or another type. I’m happy to be able to play a small part in bringing more awareness to this cause, and am hopeful that by the time I have daughters and/or granddaughters, that breast cancer will be a curable disease with a 100% survival rate. It’s wishful thinking, but even small steps in that direction will save lives.

ETA: New Balance has not compensated me for anything stated in this blog post. However, they did provide me with the workout clothing pictured and admittance to a Barry’s Bootcamp Class. All opinions expressed herein are my own (and yes, truthfully, almost all of my workout gear IS New Balance, but that was all purchased by me previous to this campaign). 

3 thoughts on “New Balance: Lace Up For The Cure

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